Significant changes have occurred in the social media landscape recently, making brand-building through these channels more challenging. How are experts using channels to build their brand and/or find business? Have the recent shifts in social media impacted their strategies for 2025? What are their main priorities for brand development? These and more were discussed by… Read more »
Posts By: Amita
PPCChat | What now? Navigating ad platforms decisions | 14th January 2025
During this week’s PPCChat session, host Julie F Bacchini sought experts’ views about recent changes to Meta announced by Mark Zuckerberg. Here is the recap of the entire discussion.
PPCChat | Doing Research in PPC | 7th January 2025
Research in PPC is crucial. Do PPCers use any tools to do the research? What challenges do they face while doing the research? These and other questions were answered during this week’s PPCChat session, which was hosted by Sarah Stemen.
A Year in Review: Google Ads Strategies That Defined 2024
Staying ahead requires innovative tools and strategies in the rapidly evolving digital advertising landscape. Google Ads, the cornerstone of many businesses’ marketing efforts, continues leading the way with transformative updates and features in 2024.
PPCChat | 2025 PPC Predictions | 17th December 2024
As 2025 draws near, PPC experts are gearing up to forecast the future of paid search and paid social advertising. Will the major PPC platforms solidify their position in 2025, and what are their predictions for the industry? Here is the screencap of the session which was hosted by Julie F Bacchini.
