Due to uncertain economic conditions, managing PPC is an uphill task. Are experts concerned about the economy relative to the industry as we approach Quarter4? Are their clients bringing up any economic concerns? Are PPCers seeing any impact on the accounts they handle? These were the questions for which host Julie F Bacchini sought answers… Read more »
Posts By: Amita
How to Structure Amazon PPC Campaign
Amazon PPC has recently emerged as a major ad platform. It gives sellers the chance to move their product listings ahead of their rivals. But setting up the right campaigns and managing them efficiently can be challenging.
Monthly Roundup | Top PPC News| August 2022
Missed out on the essential announcements & updates from major PPC platforms? Here is a quick recap of what was trending in the month of August. We hope you will find some helpful insights in this month’s roundup.
PPCChat | What Metrics Matter in PPC in 2022 | 30th August 2022
What metrics are most important in managing PPC, what metrics do clients care about the most, and in experts’ opinion, what is the most overrated PPC metric, these were some of the questions which were answered during this week’s PPCChat session. Here is the screencap of this entire session which was hosted by Julie F… Read more »
PPCChat | PPC for Lead Gen – What’s Working & What’s Not | 23rd August 2022
Welcome Happy Readers! During this week’s PPCChat session, PPCers expressed their views regarding led gen in PPC, which advertising platforms they are using for led gen PPC, what industries they are currently advertising, and more. Hosted by Julie F Bacchini, here is the complete screencap of the discussion
