PPCChat | How to Talk PPC with Non-PPC People | 20th September 2022

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Greetings Readers! When it comes to talking PPC with non-PPC people, we need some techniques so they do not misunderstand us. This is what this week’s PPCChat discussion was based on. Host Julie F Bacchini helped experts express their thoughts on the resources used by them to make non-PPC people understand PPC better, How do… Read more »

PPCChat | Taking the Frenzy Out of PPC | 13th September 2022

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Greetings Happy Readers! This week’s PPCChat session was inspired by Kirk William’s article “It’s time to de-frenzy PPC“. During the session, host Julie F Bacchini found out how experts handle emergency requests from clients/stakeholders, do they have any processes in place to handle the frenzied atmosphere, and more.

PPCChat | Managing PPC in Unsettled Economic Times | 5th September 2022

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Due to uncertain economic conditions, managing PPC is an uphill task. Are experts concerned about the economy relative to the industry as we approach Quarter4? Are their clients bringing up any economic concerns? Are PPCers seeing any impact on the accounts they handle? These were the questions for which host Julie F Bacchini sought answers… Read more »