Greetings Readers! Hosted by Julie F Bacchini, this week’s PPCChat session was focused on the recent news of mass layoffs in tech companies like Twitter, Meta etc, what challenges PPC experts are facing, have they seen any impacts on platforms on which they are managing advertising and more.
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PPCChat | Ecommerce for the Holidays 2022 | 8th November 2022
Greetings Readers! Here is a full review of the PPCChat session this week, which focused on Ecommerce for this holiday season. Duane Brown led the discussion this week.
PPCChat | Programmatic Advertising | 1st November 2022
Greetings Readers! In this week’s PPCChat, host Julie F Bacchini was joined by Marc Poirier who sought experts’ views on programmatic advertising and its challenges or frustrations. Marc also answered PPCers questions regarding the best use cases for programmatic for Google advertisers, the difference between traditional PPC and Programmatic advertising, and more
Monthly Roundup | Top PPC News | October 2022
Greetings Readers! To keep you informed of the most recent innovations and changes in the PPC industry, here is another round of the top PPC news. The roundup for this month should give you some insightful information.
Amazon Ads Benchmark Report by Tinuiti | Q3 2022 | Key Highlights
The Amazon Ads Benchmark Report for Q3, 2022 was shared by Tinuiti, a US-based digital marketing firm. Based on anonymized performance information from Amazon projects managed by Tinuiti, some of the study’s key findings are documented below.
