PPCChat | Making The PPC Industry Better in 2023 | 7th January 2023

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Greetings Readers! PPC experts expressed their views on the PPC industry in 2023 during this week’s discussion which was hosted by Julie F Bacchini. Is there anything positive or negative about the PPC industry according to experts, what kind of change would they wish to see in PPC industry were some of the questions discussed… Read more »

Monthly Roundup | Top PPC News | January 2023

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Welcome to the PPC News edition for the month of January 2023. This month, we had many feature updates from Google which include Account-level negative keywords, Performance Max Experiments & remove redundant keyword recommendations. We have summarized these announcements and many more in this post.

PPCChat | What’s On Your Mind in PPC? | 31st January 2023

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Greetings Readers! This changing PPC industry and how to help clients with their questions is always on experts mind and this week’s PPCChat discussion was based on the same. Here is the screencap of the entire session which was hosted by Julie F Bacchini.

Digital Ads Benchmark Report By Tinuiti | Q4 2022 | Key Highlights

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Tinuiti, a US-based digital marketing agency, shared its Digital Ads Benchmark Report for Q4, 2022. This report is based on anonymized performance data from advertising programs under Tinuiti management. It gives us insight into quarterly trends across Google, Meta, Amazon and more. Some of the study’s key findings are documented below.