During this week’s PPCChat discussion, host Julie F Bacchini talked about how PPC professionals can support the brands they work with amid ongoing economic uncertainty. The discussion covered topics like the potential global trade war sparked by U.S. tariff threats and the updated X lawsuit targeting advertisers.
Posts By: Amita
Monthly Roundup | Top PPC News | January 2025
Greetings readers! We’re thrilled to share the latest PPC updates in this in-depth monthly roundup. Stay up-to-date and ahead of the curve with these essential insights.
Digital Ads Benchmark Report by Tinuiti | Q4 2024 | Key Highlights
The Q4 2024 Benchmark Report from Tinuiti reveals the latest trends shaping digital advertising. Leveraging anonymized campaign data, the report provides a platform-by-platform breakdown—including Google, Meta, and Amazon—helping brands stay ahead in a competitive landscape.
PPCChat | Inside the Expert’s Mind | 28th January 2025
A lot has unfolded in the world of PPC and related areas over the past week. In this week’s PPCChat session, host Julie F Bacchini invited PPC professionals to share their thoughts on various topics, including recent updates to PMax on Google and Microsoft, the potential impact of DeepSeek AI on search and ad platforms,… Read more »
PPCChat | Finding Leads & Building Your Brand in Today’s Social Landscape | 21st January 2025
Significant changes have occurred in the social media landscape recently, making brand-building through these channels more challenging. How are experts using channels to build their brand and/or find business? Have the recent shifts in social media impacted their strategies for 2025? What are their main priorities for brand development? These and more were discussed by… Read more »
