This week’s PPCChat session, hosted by Julie F Bacchini, covered a wide range of questions related to conversion tracking. Participants discussed the different types of conversion actions that can be tracked in PPC campaigns, different methods for tracking conversions, and the challenges that can arise with conversion tracking.
Posts By: Amita
PPCChat | What’s on your mind in PPC | 6th July 2023
Greetings readers! With Twitter becoming increasingly unreliable, this week’s PPCChat discussion which was hosted by Julie F Bacchini, was all about finding and testing a new platform to have PPCChat activities.
Quarterly Roundup | Top PPC News | Q2 2023
Greetings, Readers! Want to stay up-to-date on the latest PPC news? Look no further! Here is a summary of the announcements and feature enhancements that have experts talking about.
PPCChat | GA4 | 27th June 2023
During this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on GA4, how comfortable they are working in GA4, the biggest challenges working in GA4, what is missing in GA4 which was available in universal analytics and more.
What are Some Strategies for Lowering Amazon ACoS?
Using Amazon advertising to attract customers to your product listings can boost sales. However, it’s essential to assess whether your advertising budget is being utilized effectively. Analyzing ACoS can help you gauge if you’re making wise use of your PPC budget.
