The Q4 2024 Benchmark Report from Tinuiti reveals the latest trends shaping digital advertising. Leveraging anonymized campaign data, the report provides a platform-by-platform breakdown—including Google, Meta, and Amazon—helping brands stay ahead in a competitive landscape.
Posts By: Amita
PPCChat | Inside the Expert’s Mind | 28th January 2025
A lot has unfolded in the world of PPC and related areas over the past week. In this week’s PPCChat session, host Julie F Bacchini invited PPC professionals to share their thoughts on various topics, including recent updates to PMax on Google and Microsoft, the potential impact of DeepSeek AI on search and ad platforms,… Read more »
PPCChat | Finding Leads & Building Your Brand in Today’s Social Landscape | 21st January 2025
Significant changes have occurred in the social media landscape recently, making brand-building through these channels more challenging. How are experts using channels to build their brand and/or find business? Have the recent shifts in social media impacted their strategies for 2025? What are their main priorities for brand development? These and more were discussed by… Read more »
PPCChat | What now? Navigating ad platforms decisions | 14th January 2025
During this week’s PPCChat session, host Julie F Bacchini sought experts’ views about recent changes to Meta announced by Mark Zuckerberg. Here is the recap of the entire discussion.
PPCChat | Doing Research in PPC | 7th January 2025
Research in PPC is crucial. Do PPCers use any tools to do the research? What challenges do they face while doing the research? These and other questions were answered during this week’s PPCChat session, which was hosted by Sarah Stemen.
