Looking for the latest PPC trends and updates? This month’s roundup covers major platform updates, emerging trends and the latest updates and actionable takeaways to help you refine your advertising strategy.
Posts By: Amita
How to do Competitor Analysis to Thrive on Amazon?
Competitor analysis is a crucial process for understanding your competitors and their strategies. Observing and analyzing your competitors’ activities can greatly enhance your performance.
PPCChat | How Will Changing Search Habits Impact PPC? | 25th February 2025
This week’s discussion was inspired by a Digiday article exploring the importance of shifting search habits for advertisers. Here’s a recap of the session, hosted by Julie F Bacchini.
PPCChat | Things I Wish I Knew Sooner in PPC | 18th February 2025
Whether it’s various ad platforms, clients, or PPC accounts, there are insights experts wish they had known beforehand. Host Julie F. Bacchini explored these and more in this week’s PPCChat discussion.
PPCChat | Does Account Structure Even Matter Anymore? | 11th February 2025
Here is the screencap of this week’s PPCChat session where host Julie F Bacchini sought experts’ views on the importance of account structure, does it vary by platform? Do changes in the way platforms are set up these days influence PPCer’s account and campaign structures? and more.
