In this revolving PPC industry, new features and updates help advertisers to reach new audiences, creating more personalized and interactive ad formats and more. In this month’s PPC roundup, we have penned down some important announcements and updates from major PPC platforms.
Posts By: Amita
PPCChat | PPC Horror Stories | 31st October 2023
Sometimes PPC mistakes can be big. This week’s PPCChat session was all about those big mistakes and how PPCers dealt with them. Here is a screenshot of the entire discussion, hosted by Julie F Bacchini.
How to Get More Out of Location Targeting in Google Ads?
With location targeting, marketers can show their ads directly to their desired audience. Not specifying your locations or ignoring the proper targeting settings in your Google Ads can quickly drain your daily budget.
PPCChat | Performance Max & Demand Gen in Google Ads | 24th October 2023
Here is the complete screencap of this week’s PPCChat session. The theme of the discussion was “Performance Max & Demand Gen in Google Ads” and the session was hosted by Julie F Bacchini.
PPCChat | Keeping Costs Under Control in Today’s Increasingly Automated PPC World | 17th October 2023
During this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on PPC cost increase, Is this cost increase limited to any specific platforms or campaign, are they explaining cost increases to clients or stakeholders? and more.
