In paid search advertising, audiences are key to success. By effectively segmenting your target markets, you can improve bidding and targeting, boosting overall campaign performance.
Posts By: Amita
PPCChat | Solving Common PPC Issues | 5th December 2023
During this week’s PPCChat session, host Julie F Bacchini discussed the most common PPC strategy or execution issues experts are facing nowadays and how they address these issues.
PPCChat | BFCM 2023 – How did it go? | 28th November 2023
During this week’s post-Black Friday review chat, host Julie F Bacchini sought experts’ views on Black Friday/Cyber Monday promotions, How were the results of the promotions? For what types of products or services they did the promotions for and more.
PPCChat | Best Strategies for Holiday Season – for Ecomm, B2B & Small Biz | 14th November 2023
The focus of this week’s PPCChat discussion was on crafting effective PPC strategies for the upcoming holiday season tailored to eCommerce, B2B, and small businesses, as well as addressing the challenges PPC professionals face during this peak period. Here is the screencap of the entire session hosted by Julie F Bacchini
PPCChat | What’s Happening in PPC | 7th November 2023
During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the most exciting and worrisome news in the PPC industry last week and are there any new PPC stories they would like to know more about.
