Posts By: Amita

The topic for this week’s PPCChat session was “Reimagining PPC” where host Julie F Bacchini sought experts’ views on the most impactful changes in PPC, services offered by PPCers recently and the biggest worries or concerns about working in PPC over the next 10 years.

Host Julie F Bacchini continued the client theme from last week. While the previous PPCChat session centred on terminating client relationships, the focus this week shifted to how professionals strive to align themselves with favourable clients. The conversation explored identifying red flags when engaging with potential clients, recognizing deal breakers, and more.

Firing clients can be a very anxiety-inducing topic and many experts face this in their PPC journey. During this week’s PPCChat discussion, host Julie F Bacchini found out the circumstances due to which PPCers had to fire a client, what was client’s reaction, what was the hardest part of firing a client and more.