Every PPC advertiser strives for high-quality, audience-relevant ads. However, how can you measure that success? This is where Quality Score comes into the picture. It is a key factor that influences the success of your online marketing campaigns.
Posts By: Amita
PPCChat | Maximizing the Post Ad Click Experience | 16th April 2024
Here is the full recap of this week’s PPCChat session where host Julie F Bacchini shed light on the importance of the post-click (landing page) experience, what are the biggest or most common issues PPCers encounter on landing pages and more.
PPCChat | Explaining Confusing & Confounding Things In PPC | 9th April 2024
Among PPC professionals, it’s become increasingly common to clarify perplexing and bewildering aspects of PPC to clients. Host Julie F Bacchini sought insights from experts regarding the topics they find themselves explaining to clients more frequently, as well as which ad platforms they find most challenging or perplexing to explain.
How Does Your Inputs Create Powerful Responsive Search Ads?
Ever feel like juggling with headlines and descriptions for your Google Ads campaigns? Responsive Search Ads are here to simplify your life! RSAs automatically tailor the text to each search, keeping it fresh and relevant for viewers.
PPCChat | The Moving Goal Posts of Google Ads in 2024 | 2nd April 2024
During this week’s PPCChat discussion, Julie F Bacchini led the conversation, covering the latest Google Ads metric definition and recent developments regarding how ad strength influences ad-serving capabilities.
