Monthly Roundup | Top PPC Posts – April 2019

Posted by & filed under PPC Roundup.

Missed out on top PPC posts published in the month of April? Here is a quick recap. Facebook’s new bid strategy to gain more result, Bing’s step to end the ability to create destination URL for keywords, ads and campaign level, Google’s announcement of Parallel Tracking, Announcement of Quora and GeistM partnership, Highlights of Merkel’s… Read more »

Merkle | Digital Marketing Report for Q1 2019 – Highlights

Posted by & filed under Google Ads Tips.

Merkel recently released their Digital Marketing report for Q1 2019. Google Shopping gained popularity when compared with text ads, impact of Apple’s recent release of ITP 2.1 on audience targeting strategies, Amazon advertising continues to grow where as Facebook faces downside in this regard.

How To Find Negative Keywords For Amazon Ads?

Posted by & filed under Amazon Ads, Negative Keywords.

A lot has already been spoken about Negative Keywords. It’s not a new concept for advertisers. They help to omit those search queries which are not important and focus on the ones which matter to your business. They are also a way to achieve desirable growth and success and helps advertisers to improve their ACoS.