During this week’s PPCChat session, host Julie F Bacchini asked experts for their insights on advertising on Google and Meta, as well as which alternative platforms they find most interesting and which ones they would discourage advertising on.
Posts By: Amita
How to Know Competitors’ Google Ads Budget?
In today’s digital world, online advertising has become an essential requirement. With this increasing demand to rank at the top of search engine results, competition has increased. To establish a strong online presence, you have to plan your advertising budget as per your competitors.
PPCChat | Mental Health & PPC | 11th March 2025
Frequent platform updates, major global events, and industry shifts can create significant stress and mental health challenges for digital advertisers. In such times, where do they seek support? Do they take proactive steps to safeguard their mental well-being? Have they discovered new strategies to maintain balance in their work and personal lives? These questions, among… Read more »
PPCChat | PPC Elephants in the Room | 4th March 2025
This week’s PPCChat session was insightful. Host Julie F Bacchini explored how to manage unrealistic performance expectations, strategies for maintaining results on reduced budgets, and ways to navigate tough conversations in reporting.
Monthly Roundup | Top PPC News | February 2025
Looking for the latest PPC trends and updates? This month’s roundup covers major platform updates, emerging trends and the latest updates and actionable takeaways to help you refine your advertising strategy.
