Announcements Made by Karooya in 2017

Posted December 16th, 2017 by Kirti & filed under PPC Roundup.

This year saw some major updates made by us to our existing tool ‘Negative Keywords Tool‘, launch of new Message Extension Tracking Tool, free AdWords scripts to optimize some of the major tasks etc. Here is a roundup of the top announcements made by our team in 2017

AdWords Message Extension Conversion Tracking Software

Post the launch of Click to Message extension by Google, the Karooya team started working on the Message Extension Tracking Tool to help resolve the following:

Advertisers might not wish to give away their personal number
They may need to carry separate device to get these text messages. If they want to use multiple numbers, they will need those many mobile phones.
There is no way to track and measure the success of Message Extension

This tool was launched earlier this year.

AdWords Script to Find Poor Performing Ads

Creating multiple ad copies is a common practice to help find ads that bring results. While there is no benchmark set for the number of ad copies that must run in an ad group, knowing which ones are eating away major chunk of your ad budget without delivering is worth knowing.

The Karooya team came up with an AdWords script to help you analyze your account for the winning and poor performing ads. This script pulls ads performance data from your AdWords account and recommends one of the following

AdWords Script To Track Performance of AdWords Experiments

If you have multiple experiments running, going to individual experiments to check the performance can become a tedious task. Our script simplifies the task by giving advertisers a report that puts cumulative experiment stats together and shows how the experiment is performing when compared with the original campaign.

Expanded Text Ads Preview Tool Upgraded

Last year we launched the Expanded Text Ad Preview Tool to help advertisers create ads in the new format, share the ads and review it. This year, we upgraded the tool and added features to further optimize the Expanded Text Ads creation process.

[New Feature] Optimize Your Campaigns Even Faster With “Must Add” Negative Keywords

Our flagship product – “Karooya’s Negative Keywords Tool” helps advertisers add negative keywords to their campaigns. This year, we took it a notch higher by making it more easy to add new negative keywords to your campaigns. A new tab of “Must-Add” negative keywords has been added which displays the keywords that are performing really poorly.