Weekly PPC News - Availability of Optimization Score, Introducing Sponsored Display and more

Posted September 16th, 2019 by Amita & filed under PPC Roundup.

Welcome to this week’s PPC News recap! Announcement of product negative keyword conflicts report, 3 tricks to solve common Facebook Ads issues, Availability of Optimization Score in the Google Ads mobile app, Launch of Sponsered Display in Amazon, Update regarding Accelerated delivery sunset and more.

A powerful tool: the product negative keyword conflicts report – Announcement of product negative keyword conflicts report, especially for shopping campaigns advertisers. Learn more in this informative blog post.

New: Testing Instagram Shopping Posts as Ads – To provide the best shopping experience, Instagram is testing the ability to run their existing shopping posts as ads in Ads Manager. Get more insight here.

3 Tricks to Solve Your Most Common Facebook Ads Issues – Advertisers who do not visit Facebook’s Business Manager regularly, they tend to run into challenges. What are these challenges and how to face them, Michelle Morgan explains in this article.

Google Smart Bidding Updates You Don’t Want to Miss – Recently Google has rolled out few updates and features with regards to smart bidding. In this article, Robert Brady explains two of these features which we might have missed.

Optimization score is now available in the Google Ads mobile app – Optimization score, which helps prioritize recommendations for campaigns to achieve desired results more efficiently, has extended its reach to the Google Ads mobile app. Learn more about this announcement here.

Quora Gets More Visual – Now, images on Quora are full-width, including image ads which let advertisers capture the audience’s attention and visually share the story with potential customers. Kelly Li helps us to know more about this announcement.

A script to create a Google Ads Experiments dashboard – Because of lack of an experiment board in Google Ads, sometimes testing and experiment can be a bit of pain. Frederick Vallaeys shares a google script to help advertisers to stay on top of the experiments.

Accelerated delivery sunset for Search and Shopping campaigns postponed to October – To give more time to search and shopping campaign advertisers, Accelerated delivery sunset has been delayed until October 7, 2019. Learn more about this update in this brief write-up.

Introducing Sponsored Display – Amazon has launched a self-service advertising solution called “Sponsored Display” in beta to grow the business by reaching relevant audiences both on and off Amazon. Get more insight here.