Weekly PPC News -Google's Swirl and Live Stream Updates,Portfolio Bid Strategy and more

Posted June 24th, 2019 by Amita & filed under PPC Roundup.

Welcome to this week’s PPC News recap! Price Extensions in Microsoft Advertising Editor, Carousel testing for text ads on mobile,Portfolio Bid strategy,Landing page performance from shopping campaign,Current options to place shopping ads on YouTube and more.

Deliver more interactive ad experiences with Display & Video 360 – To build a better ad experience and to produce more captivating ads, Google has announced two new updates, swirl and live streams. Learn more about these updates here.

Get started: Price Extensions in Microsoft Advertising Editor – Bringing Price Extensions to Microsoft Advertising Editor will help customers to see the products along with prices. Here is the guide, how you can get started with this feature.

Simplifying portfolio bid strategies – Some of Google’s automated strategies help to optimize campaign performance. Portfolio bid strategies is one among them. Get more insight in this article as to how simplifying this strategy will help to gain more visibility.

See landing page performance from Shopping campaigns on the “Landing pages” page – To know which landing page is driving more sales,now you can have the performance of all your landing pages from Shopping campaigns in the report. Learn more here.

Create and edit responsive search ads in the Google Ads mobile app – Google Ads mobile app helps you to monitor your ad’s performance on the go. Get an insight here about two recent updates to the mobile app which helps to improve performance.

Immersive branded experiences in YouTube and display ads – Google is bringing augmented reality (AR) to YouTube and interactive 3D assets to display ads for advertisers to have immersive experiences. More insight here.

Run Google Shopping Ads on YouTube? Here are All the Ad Formats (So Far) – YouTube is a great place to showcase your products. In this article Joe Martinez explains current options to place your shopping ads on YouTube.

Google testing carousel of text ads on mobile – After the successful launch of carousel ads for shopping ads, Google is testing the same for text ads on mobile. Ginny Marvin sheds more light in this article.