Know how to revive your PPC campaign, when PPC is an option to opt for, how to optimize your keywords, how to harmonize the AdWords extension. Other articles on negative keywords list AdWords script and Bing’s tentative ad extensions covered in this week’s PPC news.
So, if you missed out on the major talks happening in the PPC domain, then this post updates you of the same.
1. Support for shared negatives in AdWords Scripts
Now, you can manage the negative criteria from a spreadsheet using AdWords script. Other than this, you can also now implement scripts for negative keyword list and excluded placement lists. Check out this post for details on the codes and how to incorporate it.
2. AdWords Changes The Definition Of Conversions For Reporting & Columns
With AdWords changing the definition of Conversions, advertiser will now see conversions that have optimization selected. You may just have to adjust your reporting a little to get the desired data. Greg Finn clarifies on how this change can be viewed. Read more in this post.
3. Sitelinks, Callouts & Structured Snippets, Oh My!
Matthew Umbro takes us through the newly released ‘Structured Snippet Extensions’ by AdWords. He further elaborates how callouts, sitelink and structured snippets extensions can be used in harmony without disrupting the purpose of each. Go ahead, read his thoughts and implement it accordingly.
4. 10 Tests That Will Revive Your PPC Campaign
In this post, Melissa Duka suggests trying all or any of the 10 tests to scale up your PPC campaigns. Conducting A/B testing of ad variations might bring about astounding results.You can knit such tests around devices, call-to-actions, display URLs etc. Read for further details about it.
5. 5 Ways to Know if PPC is Right for Your Business
David Schneider shares those questions that a business should ponder on before plunging to adopt paid advertising as a marketing channel. If you find yourself agreeing to at least 3 of the 5 things mentioned here, you must give PPC a nod. Read for more details.
6. 3 No-Brainer Ways to Optimize Your Keywords
‘Evaluate and tweak your keywords in order to get ROI from your campaigns’, says Margot da Cunha. Further, she outlines three ways to optimize your keywords which simultaneously leads to a flourishing PPC account. Read more in this post and get the ideas to better your keyword management.
7. 5 Reasons Why PPC is important for Small Business Success
Here are the 5 reasons why PPC is an important marketing tool for start ups and small businesses. Alex Chris, in this post, lays emphasis on the key features of a PPC account and how it contributes in a business’s success. He concludes saying PPC is a must and if you don’t use it you are missing out on big opportunities. Read for more.
8. Bing Ads Releases New Ad Extensions
Lisa Raehsler shares details of the new and upcoming Bing Ad extensions that can help advertisers increase their visibility, performance and conversions. These extensions are namely, image extensions, callout extensions etc. Though still under-development, these features when launched will prove beneficial for advertisers. To know more, read this post.
9. Be Present in the Micro-Moment
The author discusses the revolution brought about as a result of technological advancements and how business need to keep up with the changing trends. Being present in user’s predictable micro moments is understandable but the unpredictable micro moments should be ensured via multiple brand engagements. Read this interesting post to get more insight on micro moments.
10. The Only PPC Management Tools You Need to Be Successful
Figuring out which features to primarily master in to set your foot in the PPC sphere? This post lists down the tools that you need to know to be successful in the PPC industry. Read to know more.
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