Welcome to this week’s PPC News recap! Introduction of new Ads tab on LinkedIn pages, Google’s new recommendations to optimize score,Target your best audience with Reddit advertising, v1_3 release of the Google Ads API, Introduction of new customizations to smart bidding and more.
Making Advertising More Transparent on LinkedIn – To improve transparency of ads on LinkedIn, a new Ads tab has been introduced on LinkedIn Pages which can help to see all sponsored content run in the past six months. More insight here.
A new look for Google Search – A brief write-up by Jamie Leach explaining the new look for Google search to quickly determine what is useful for us.
New recommendations added to optimization score – Get an insight on Google’s announcement regarding new recommendations to optimization score here.
Be smart, advertisers. Here’s how to approach rising Google brand CPC – Follow along Andy Taylor as he explains how we can control rising Google brand CPC by installing safeguards.
Drive discovery of bots and other customer experiences in Direct Message – Twitter has launched customizable Direct Message Card to promote and share bots. Take a sneak peek with Travis Lull regarding the same.
Google Ads Now Lets You Sort Your Campaigns – In this article, Robert Brady sheds light on six different ways to sort your campaign.
How to Target Your Best Audience with Reddit Advertising – Reddit is one of the most visited website in the world with regards to advertising. Take a journey with Joe Martinez as he explains how you can make best use of Reddit to target your audience.
Boosting the Effectiveness of Your Ads with Twitter’s Ad Transparency Tools – Over the few years, social media has become a hub for all political information. Twitter’s Ad transparency tool helps advertisers to earn customers’s trust and do their ads rite. Learn more here
Announcing v1_3 of the Google Ads API – Google’s announcement of v1_3 release of the Google Ads API. Get to know more here.
Google Ads Introduces Three New Customizations to Smart Bidding At times, bidding process could become little overwhelming for advertisers. Looking into this complex customer journey, Google Ads has announced four new bid-focused ad features with regards to smart bidding. Follow Iris Hearn as she explains more about these four new ad features in this article.
Related Links:
- How To Use The New Google Keyword Planner Effectively
- How To Use Karooya’s ‘Great Converting Keywords Report’ For Amazon Ads?
- How To Find Negative Keywords From Amazon Ads?
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