Welcome to this week’s PPC News recap! Google’s announced new bidding control,Twitter’s carousel ads for app install campaign, Updates regarding Facebook’s Ad Custom Audiences, Pros and cons to Responsive Adverts, Gallery ads for mobile search ad format and more
Announcing Simplified Ad Set Duplication Quora’s announcement regarding Ad Set Duplication feature to duplicate multiple ad sets and their ad creative across campaigns.
New bidding controls to help meet your goals – Three New bidding innovations were introduced to give advertisers more flexibility in order to attain their business goals. More details here.
New Performance Planner coming to Google Ads – Performance planner helps advertisers drive more conversation and in better planning of their ad spend. What is new to this Performance Planner, know it here.
Google Marketing Live: Building for the new consumer journey – Google organised it’s Marketing Event last week. Know about all the new products and announcements to unlock new opportunity and grow your business.
App installs or re-engagements campaign – Twitter is testing carousel ads with a new format for app install campaign to add multiple images. In his article in SocialMediaToday, Andrew Hutchinson explains the benefits of the same.
Getting started on YouTube just got easier – Announcement of Discovery Ads and Bumper Machine for advertisers to gain maximum visibility on YouTube.
The Ultimate Guide to Google Ads Smart Bidding – Get a sneak peek on Google Ads Smart Bidding, it’s strategy, how to test them, tips and common pitfalls in this write-up.
Facebook Ad Custom Audiences: Everything You Need To Know – There has been a lot of changes in Facebook’s Ad Custom Audiences since 2013. Here is the updated guide to know everything from the setup to advanced implementation, to tactics.
5 Video Ad Marketing Goals & How to Achieve Them – As video ad marketing is gaining popularity, people often get troubled with achieving their marketing goals. Pauline Jakober answers this in her article.
Pros and Cons to Responsive Adverts – Responsive Advert is an innovation which Google introduced to PPC advertisers a few years back. What are the pros and cons to this, Will Green explains in his write-up.
Google’s giant gallery ads for search are coming: What they are and how you’ll pay for them – Google’s new mobile search ad format for gallery ads will be available for advertisers later this year. Ginny Marvin gives more insight in this blog post.
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