Weekly PPC News - Google To Remove Average Position, Tips To Lower Your ACoS and more

Posted March 4th, 2019 by Amita & filed under PPC Roundup.

Welcome to this Week’s PPC News recap! Google has introduced an option to add more characters in headlines and description lines, Facebook introduces Showcase for TV ad buyers to earn more profit, tools to improve the performance of your site on mobile and more

Say more in your call-only ads with added lines of text – With this announcement Google has added 2 headlines of 30 character each and increased the description length from 80 characters to 90 characters in Call-only ads.

Top trends to increase value for paid search spend – Before you think of spending the extra penny on your campaign, here are the top trend to keep into consideration, that call help optimize the value from your current advertising spend. Kenneth Andrew explains in this post.

Introducing Showcase for Premium Video Advertisers – With Facebook Showcase advertisers now get the opportunity to reach out to a different set of target audience with the premium video content. Learn more here.

3 ways to lower your Amazon advertising ACoS Trevor George shares some useful tips to help lower ACoS and make campaigns on Amazon’s platform more profitable. One of them being adding negative keywords.

Facebook testing new Ads Manager interface – Ginny Marvin gives a sneak peek into the changes to expect in the new Ads Manager that Facebook has been testing lately.

Tools to build a better mobile experience Mobile phones have become an essential part of our lives. A slow mobile site can hinder your business. This article will let you know the tools to improve your sites’s performance on mobile.

Google Ads Tests Large Image In Search Ads – Google is back with its feature of testing large images in the search ads which they did back in 2013. Barry Shwartz shares more insight into it.

Prepare for average position to sunset – Google is all set to remove average position. Instead, the new metrics can help get a clearer picture of your ad’s performance in the search results page . Learn more in this article

The Ultimate Guide to Dynamic Bidding Strategies and ‘Adjust Bids by Placement’ (with Examples!) Worried about how the new bidding strategies might impact your existing campaigns? Here is how to make the most of this opportunity and generate the desired returns.

Announcing Bulk Ad Creation and Editing – Save time and seamlessly create and edit your ads in bulk with the new ‘Bulk Ad’ feature launched by Quora. Get more insight in this article.