Weekly PPC News - Universal App Campaigns Revamped, Bing Ads Search Terms Reporting Improved and more

Posted February 25th, 2019 by Amita & filed under PPC Roundup.

Here is this week’s PPC News ! Learn about the two new chart types available in Report Editor, introducing a simpler name for Google’s app ad solution, Facebook’s small scale testing for search ads, and more.

Improvements to your search term reporting – Learn about the improvements made to the search terms management and how they can help advertisers get more in-depth insight.

How to Generate a New Source of Traffic Using Bing PPC – Businesses generally overlook Bing because it’s overall search traffic pales in comparison to the Google Ads. Chandal Nolasco Da Silva analyzes Bing as an advertising platform and why you must consider it.

Google Dominates US Paid Search – Can It Be Toppled – According to the Q4 2018, Google has accounted for 94% of all paid search ad spend in the U.S.How did Google get so much bigger and is there any probability, it will fall from its current dominance? Andy Taylor will give you an insight on this.

How to use advanced audience tactics in Google and Bing – Audience targeting has become extremely reliable for many advertisers. Her is how advertisers can use audiences in Bing and Google to improve the performance of their campaigns.

Is Google Ads Customer Match Feature Basically Dead? In 2018, Google has changed his requirements on the Customer Match feature. Robert Brady discusses about what this change means in this post.

Updates to mobile page speed score on the Landing Pages tab Google introduced the Mobile Speed Score in July 2018 to see which landing pages are providing a fast mobile experience and which ones may require your attention. With this update, you can now see the speed score for more of your pages.

Two new chart types in the Report Editor – Report Editor gives advertisers the ability to create multi-dimensional tables and charts within Google Ads platform . Last week, Google launched two new chart types to offer more options to interpret the data.

Facebook Ads Daily vs. Lifetime Budgets: Pros & Cons – Michelle Morgan takes us through the budget options available with Facebook and how to make the right choice.

App campaigns make their landing: introducing a simpler name for Google’s app ad solution – Universal App campaigns help connect your app with more of these app-happy consumers. With this announcement Google updated the name of Universal App Campaigns to simply ‘App Campaigns’.

Facebook is testing search ads – Learn about Facebook search ads and what they’ll mean for your PPC advertising strategy when they get the official roll-out.

How to Utilize Search Terms in PPC for Your SEO Strategy – People think of SEO and PPC as two different beasts. This article will help you to know the benefit your PPC campaigns can have on your SEO strategy.