Learn about the new AdWords Shopping campaign, Facebook Analytics, AdWords Outstream ads, guide to use life events targeting, new Microsoft Audience network, capitalizing on mobile ads and more in this week’s PPC News recap.
Drive sales and reach more customers with new Shopping campaigns – The updated shopping campaign type offers the option to automate the campaign (by delivering your marketing objective) in order to drive sales and reach more customers.
Reach the Audience that Matters Most – Bing Ads unveiled the Microsoft Audience Network last week, which offers advanced audience targeting intended to help businesses connect with people through their journey across various media.
Launching New Facebook Analytics Features to Help You Understand How People Interact with Your Business – During the annual Developer’s Conference, Facebook announced the launch of new features in Facebook Analytics to help gain deeper consumer insight and understanding.
Update on the Status of the New AdWords UI – As the old UI is slated to retire by the third quarter this year, here is a look into the features that won’t be migrated, the changes not yet made in the new UI, renaming of the features and more. Robert Brady discusses all in this post.
Mobile-Specific PPC Ads: Here’s How To Get Your Piece of the Pie – With mobile becoming the most preferred and effective media for PPCers, here are some of the essential tactics that can help capitalize on the mobile ads. Richard Beck shares details in this post.
Version 12.3 of AdWords Editor just landed – New version launched, packed with a whole bunch of new tools and other improvements. Learn more about it from this update.
Google’s Outstream Ads Push Mobile Reach Beyond Video Players – Greg Swan discusses about the recently launched ‘Outstream Ads’. Learn about this new ad format, how advertisers can benefit from it and how to put it to practice.
The Definitive Guide to Mastering Google’s New AdWords Life Events Targeting – Here is an extensive guide that takes you through setting up ‘Life Event Targeting’ in your AdWords campaign and how to utilize its full potential.
What’s the impact of Google’s ‘More results’ on mobile ads? – How a single page of mobile search result will impact paid search ads on mobile? With the ‘more results’ button being rolled out replacing the ‘Next’ button, James Faulkner looks into what it means for Google advertisers.
The best alternative keyword research tools – Here are some of the free of cost alternatives for keyword research that can help meet your SEO and paid search objectives.
Related Links:
- Mobile Marketing & Measuring its Success
- 4 PPC Trends Expected To Impact 2018
- AdWords Account Audit Checklist Part 3 – Ad Extensions, Targeting & more
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