5 New Features To Definitely Try in The New Google Ads UI

Posted March 29th, 2018 by Kirti & filed under Google Ads Tips.

Google rolled out its new Google Ads UI in October 2017. Ever since there has been receiving mixed opinions from advertisers all across the globe. Though transitioning from the old to the new version might take time, we look into some of the new and updated features that sure are worth trying

[Post Updated on 14 May 2020] The post was updated with screenshots from the new Google Ads Interface.

Promotion Extension

Google launched promotion extension in November last year, to help advertisers attract customers with their promotional offers. Instead of creating new ads for a new promotion, with this ad extension advertisers can make such offers part of their existing ad. This is a must try in the new Google Ads UI and especially if you run such marketing promotions every now and then.

Here is where you can find this ad extension in the new UI:

Overview Tab

The ‘Overview’ tab in the new Google Ads interface offers ready to hand information of your account and campaign for which you would need to dig in into the old interface. It offers additional insight that you might be unaware of else-wise.

You can get all this information at the account as well as the campaign and ad group level. Graphical representation of the ads, ad schedule, keywords, ad schedule, etc. makes it easier to access information in one look.

This definitely is one of the best updates made by Google that can reduce advertiser’s time and effort spent analyzing their campaign performance.

Household Income Targeting

In the old interface, Household Income could be targeted under the Location Groups in advanced location targeting. The new interface offers targeting individuals as per the HHI under the Demographics tab. You can easily make bid adjustments to the HHI you wish to target for your campaign and along with other available demographic options – Gender, Age & Parental Status.

Landing Page Performance

Understanding the importance of mobile-friendly landing pages for optimized customer experience, Google added a page dedicated to help advertisers analyze their landing pages.

The information on this page helps determine the landing pages that are driving revenue or are not giving the desired clicks and need your intervention. Optimizing underperforming landing pages or replacing it with an alternative page can help scale your performance. Such strategic decisions can be taken with insights derived from this new feature.

Note: To have a good landing page experience and to get visitors faster, one can apply the Parallel Tracking feature. With parallel tracking, users will head immediately to your landing page after clicking your ad.

Advanced Bid Adjustment

The new “Advanced Bid Adjustment” tab in the new Google Ads interface has been added to let advertisers make bid adjustments to campaigns that drive more clicks from phone calls (via call extensions or call-only ads). In the old interface, the option to decide whether to show an extension more often was not given, but with call bid adjustments, Google has moved a step further and allowed advertisers to show call details if they are driving more revenue than direct website clicks.