Merkel|RKG Digital Marketing Report (Q2 2015)

Posted July 16th, 2015 by Kirti & filed under Google Ads Tips.

The Quarter 2 report by Merkel|RKG shares valuable insights on Google brand keywords, performance of display advertising, growth of organic search and more. The observations reported can be instrumental for your marketing activities. So, go ahead and probe into their analysis.

Note: If you missed the Quarter 1 report, click here.

You can view the entire Quarter 2 report by entering a small form here

Here are some of the key findings picked from the report:

In comparison to the Q1 report, where brand keyword CPC rose by 10%, in Q2 the CPC grew even faster adding up to 40% YoY increase. Further, brand keywords CPC was 6% higher than Bing, being the first time that Google Brand Ads cost more than Bing’s.
Yahoo Gemini produced 15% of search ad clicks across Bing and Yahoo’s partner sites. Though Bing still delivers the majority of the clicks on Yahoo, Gemini is observed to have scaled up tremendously.
Despite Amazon’s reluctance in participating in Google’s PLAs, their impression share in text ads have soared over the last three years.
As a result of the fixes made by Facebook, 60% of of social media-driven site visits in Q2 were from Facebook. Falling second in place is Pinterest with 18% of social site visits.
Amazon’s Product Ads CPC were 46% lower than Google’s PLAs in comparison to being 25% lesser in Q 1 2015. Also, Amazon’s Product Ads are sought to drive revenue equal to 17% driven by Google’s PLAs.

All the above and more in this report. You will be left deciding where to invest and where not to.