Add local ratings to your search ads and make your business look more convincing than your competitors. Do you have a small PPC budget? Your campaigns can return profits too. All this and many more insightful articles in this edition of PPC News.
Here are the top topics of last week
1. Location Extension Can Now Show Ratings From Google My Business Listings
Google has made business’s look smarter in search results with the addition of local ratings. If you have location extension enabled then your reviews will show in your ads. If not, then here’s how to do it.
2. Tips for Geographical Targeting in AdWords
Yes, keywords are crucial for targeting. But are you forgetting ‘where‘ your audience is based? With AdWords Geotargeting option you can specify the locations you want to and not want to target. So, if you haven’t yet explored this option, you must. Read this article for more in-depth insight on geographic targeting.
3. Reporting tip: search by queries in your search terms report
This comes out to be a ‘useful tip’ for marketers juggling with search terms report. Suggested by Google team, they have shared ways in which you can manage keyword performance effectively.
4. Landing Page Relevance: Can You Optimize for Quality Score?
Quality score and what determines it, has left many marketers puzzled. In this post Dan Shewan discusses how a ‘relevant’ landing page effects your Quality Score. Furthering it with examples of landing pages, he explains when and how landing page and ad combination turn out to be good or bad.
5. 4 Profitable Steps to Running a PPC Campaign on a Small Budget
Loosing money on your PPC campaigns? Sebastian Woodroffe shares tried and tested strategies, to get the most out of money being spent. Don’t simply ‘create a campaign‘ but ‘create a campaign effectively’
6. Turn Yourself Into A PPC Time Management Machine With These 4 Techniques
You can’t afford to forget a thing, while managing multiple PPC accounts. But, if you are literally going by the quote ‘To err is human‘, then you need to rethink. Diane Anselmo’s post will guide you to manage time and tasks smartly.
7. 5 Facebook Advertising Tools That Save Time and Improve Your ROI
Make the most out of the money and time being spent on Facebook campaigns. PPC expert, Larry Kim shares the five tools that not only better you ROI but automates the processes and helps target better.
8. Using PPC to Boost Your Company’s Rebrand
Rebranding? Michelle Morgan shares how ‘Remarketing’ can be a great way of re-launching your brand. That being one of the four ideas shared by her in this post. Read to know more.
9. 5 Easy To Fix Reasons You’re Not Getting Qualified Leads From AdWords
Don’t loose out on your potential customers online. And don’t invest in, what has been aptly called ‘Unqualified Leads’. Robert Brady explains 5 fixable reasons why and how this issue occurs.
10. Start RLSA On The Right Foot
‘Remarketing Lists For Search Ads’ is a sure-shot winner in reaching out to interested audience. The author discusses how to set up an RLSA campaign and how to further optimize it. Read more to master in the art of remarketing campaigns.
11. How to Optimize AdWords Campaigns For Micro-Moments
Adam Lundquist, discusses Google’s Micro Moments, in this post. He shares examples of how search queries are mapped with user’s search intent. Learn more about the micro-moments in this post. Here’s another post by Rachael Law talking about the same.
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