How B2B companies should perfect the art of writing ad copy, Matt Lawson speaking more about what Expanded text ads holds for you, flowchart to simplify PPC account segmentation, sectors that went unnoticed during the Google Performance Summit announcement and more covered in this week’s recap of PPC news.
Consolidated PPC News of last week:
1. The Effect of Google’s SERP Changes, and What to Expect Next
Jillian Zacchia shares the inputs from a discussion between Acquisio’s Bryan Minor, Hanapin’s Jacob Brown and Intrapromote’s Erik Dafforn on how the ‘removal of right side ads’ have affected their accounts and what the future holds for this change.
2. AdWords’ new extra headline: 7 ways to make the most of it
Excited about the ‘expanded text ads’? Here’s Matt Lawson, explaining why the change was introduced and how businesses can benefit from it. Looking forward to this change? Refer this post for more details.
3. Is Your B2B Company Thinking Correctly About Their Ads?
Brad Geddes discusses how B2B and B2C clash often happens for a specific search term. He discusses how B2B companies should intelligently phrase their ads to get only relevant clicks from businesses they wish to reach out to.
4. With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week
Ginny Marvin in this post, shares feedback from the PPC experts on the AdWords announcement made during the Google Performance Summit. Learn what they think is the underdog or the gem from the lot.
5. A new guide to attribution with AdWords – Google Best Practices
Google shares a helpful guide to direct you in understanding attribution and how it can be applied to make the right decisions for your account. Get hold of this guide in this post by Google.
6. Decision trees for SEM segmentation
How to segment through PPC account is a debatable topic and Aaron Levy attends to it with a helpful flowchart. Get more insight on how he positions segmentation as your ally and not your enemy.
7. 3 Ways We Failed at Digital Advertising
How account succeed is what is shared across, but Melissa Mackey breaks the rule on how advertisers have failed in digital advertising, simultaneously giving us an insight on what our focus area should be.
8. Google launches business-friendly tool that tests your website mobile-friendliness & page speed
Now you can get to know how your website ranks in terms of being mobile friendly and fast. Barry Schwartz shares the details of this announcement made by Google.
9. Latest AdWords API hints at Expanded Text Ads
Martin Roettgerding shares one of the API announcement made regarding Expanded Text Ads and Quality Score Tracking. Get more details in this post.
10. Google Announcements – The Invisible Sectors
Julie F Bacchini gives a different picture of the Google Announcements made. She brings to everyone’s notice, how the summit lacked focus on B2B and lead generation needs. Read more about it in her latest post.
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