Looking for the latest PPC trends and updates? This month’s roundup covers major platform updates, emerging trends and the latest updates and actionable takeaways to help you refine your advertising strategy.
Driving better performance from AI-powered Search ads with increased asset flexibility:- AI is revolutionizing Google Search, enhancing its intuitiveness and responsiveness to user needs. Google is introducing AI-driven updates to Search campaigns and creatives, aiming to boost asset flexibility and optimize results by identifying the most effective asset combinations.
X integrates Grok into ads:-Twitter has begun rolling out the Grok-powered X Ads interface, enabling advertisers to create ads, reach the right audience, and evaluate performance using two powerful new features: “Prefill with Grok” and “Analyze Campaign with Grok
Helping B2B Marketers Prove Campaign Performance with New Features:- LinkedIn is always focused on launching new ways to help B2B marketers improve their campaign performance. The new features, Conversions API and Revenue Attribution Report, can help marketers optimize campaigns for better results & measure the impact of total LinkedIn marketing efforts on their business.
Update to Customer Match membership expiration starting April 7, 2025:- Beginning April 7, 2025, Google Ads and Display & Video 360 will gradually implement a new maximum membership duration of 540 days for Customer Match lists. This update aims to better align with Customer Match best practices.
New in Google Demand Gen Ads: Automatically create short videos:-Google Ads is introducing a new video enhancement feature for Demand Gen campaigns, automatically generating shorter versions of existing video ads to better engage a diverse audience.
Supercharge your campaign performance with new Advantage+ AI features and experimentally proven recommendations:- New tools with AI innovations to help businesses maximize their campaign performance:
- streamlined Advantage+ campaign setup for more campaigns to benefit from the AI optimizations
- Advantage+ leads campaigns, which taps AI optimizations to help advertisers find the highest quality leads.
- opportunity score to help improve performance by offering experimentally proven
Search ads and the importance of landing page navigation:- Google is working to improve ad experiences on Search. For example, if you click an ad expecting a login page but land on a promotional page instead, your experience depends on how easily you can find the login page. To enhance this, Google has developed a new prediction model to better evaluate the navigation experience of Search ad landing pages.
New Performance Max tools and other product updates for February:- Microsoft Advertising has launched new capabilities to help advertisers reach more valuable audiences and also drive performance goals with less effort. These updates are:
- New capabilities in PMax (Reporting updates, conversion value rules, New customer acquisition goal strategy, & LinkedIn Profile targeting)
- Bulk location targeting for new search campaigns
- Global availability of Impression-based remarketing
- Multi-format campaigns for Audience ads
- Add impression trackers for display and video campaigns
Expanding GenAI Transparency for Meta’s Ads Products:- Meta is dedicated to enhancing its ad transparency tools. Offering clarity on our in-house generative AI tools marks the first step in our journey toward greater transparency in ads powered by generative AI.
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