April 2016 - Top 10 PPC Posts

Posted May 2nd, 2016 by Kirti & filed under PPC Roundup.

If you have missed out on all that happened in the PPC space last month, then here is a recap of the announcements made, useful AdWords scripts shared, digital marketing trends for first quarter and many more expert tips and suggestions.

Here is a list of the top 10 posts for the month of April.

1. Facebook and AdWords: Better Together

Paid search audience exposed to Facebook advertising drove 30% more Return on Ad Spend, a study has revealed. Knowing so, this post discusses the ways in which you can utilize both the platforms together to generate results. Tara West shares insight in this post.

2. Do 50% of adults really not recognise ads in search results?

This startling information has come into light by a study conducted by Ofcom in their Adults’ media use and attitudes report. Why or who doesn’t identify an ad on Google definitely brings up another debatable topic which stresses on the solution to control this issue.

3. A script to set recurring monthly budgets in AdWords

Distributing your monthly budget is generally done by dividing the budget by the no. of days. However, that just might not be the optimal way to do so. Frederick Vallaeys shares a useful script that will automate the process and make sure that the monthly budget is utilized effectively.

4. Google Changes Impact of Ad Formats in Ad Rank

Faced issues with ad extensions getting displayed in SERP results sometimes and sometimes not? Google has introduced a new policy where they have adjusted the impact of ad formats in the ad rank calculation. Get more details in this post by Erin Sagin.

5. How To View AdWords Data In Google Analytics

Linking Analytics with your AdWords account is important for the reasons mentioned by Stephanie White in this post. Here are the things that you can help your analysis with by linking the two Google properties.

6. Boost CTR with Callout and Review Extensions

Ad Extensions adds a layer to your add that helps in easy decision making for the searchers. Bing recently updated their ad extension portfolio with ‘Callout’ and ‘Review’ extension to build trust in your brand, improve the CTR and the ability to showcase what is unique about your business.

7. Merkle | Digital Marketing Report Q1 2016 – Highlights

Merkle recently launched its Q1 digital marketing report. Here are some of the important highlights from the report.

8. First-page minimum bids continue to rise in wake of Google desktop SERP changes

Since the major announcement of the way desktop SERP results was updated, there were speculations that it will significantly affect businesses. Andy Taylor discusses the bidding trends observed post the change. Here’s more about it.

9. Google Makes Changes to Ad Rank. New Focus on Prominence

Here are a list of things updated by Google AdWords as shared with Joe Martinez by a Google representative (one of them explained by Erin Sagin in her post ‘Google Changes Impact of Ad Formats in Ad Rank‘)

10. Leveraging Bid Modifiers for PPC Success

Robert Brady discusses how bid modifiers are directly connected to your financial results and how it can optimize your campaign performance, without putting in efforts to create new ones. Learn more here.