Weekly PPC News - Top 10 AdWords Announcements of 2015

Posted December 21st, 2015 by Kirti & filed under PPC Roundup.

Don’t miss the top announcements of the year 2015 and learn which ones could be adopted for your PPC strategy the next year. Also, learn about the Smart Goals feature and how it may actually be a beneficial tool for your business. Know about the common mistakes made in call tracking, make PPC work for your business, the optimal AdWords CPC and more.

Here are this week’s PPC News articles:

1. Top 10 AdWords Announcements of 2015

The top announcements by AdWords that have improved the manner in which marketers can reach out to their customers and how customers view their communication. Have a look at this post for the announcements made throughout the year.

2. Scan Your Landing Pages With AdWords Scripts

An AdWords script to figure out landing pages with out of stock products, search pages with no results, archived pages other than 404 error pages. So stop wasting money on bad URLs and run this script to check your landing pages.

3. Google AdWords Continues 1% Test With 4 Ads at Top of Search Results

Advertisers can start eyeing on the top 4 positions in the search results, if Google takes their 4 ads display from testing to finally an announcement. Here’s how the ads appear with the sidebar ads being excluded, as a result.

4. How Google Smart Goals Improve AdWord Budgets

With Google’s ‘Smart Goals’ business can identify visits that are most likely to convert. Pierre DeBois explores this feature and how it refines budget analysis further. Learn about Smart Goals in this post.

5. The Never-Before-Seen AdWords Data Points That Have Been Quietly Rolled Out To Your Account

Susan Waldes shares the additional updates made in AdWords Report Editor that helps marketers view new data points. Lear all that you wanted to know about Report Editor, what these data points are and why they are important.

6. How to Make PPC Work for Your Company

Make PPC work profitably for your company. Randy Milanovic discusses how PPC does not have value but it is the ineffective way in which it is executed and rates inflated by the companies.

7. You Might Hate It, But AdWords’ Smart Goals Are Pretty Cool for Certain Advertisers

Here is a review of the Smart Goals feature, recently launched by Google. Though many have considered it not a cool feature, Larry Kim says that “If you have no AdWords conversion tracking, and be honest, don’t plan to ever mess with the code on your site, check out smart goals instead!” , with a few limitations.

8. The Search For An Optimal AdWords CPC

David Fothergill attends to the much anticipated question of all times, which is “What is the optimal AdWords CPC?” Here’s a thorough analysis of this question and the possible answer to it.

9. Three call tracking mistakes that are harming your PPC campaigns

Here are the call tracking mistakes, as identified by Brian Neufeld, that could be holding back your PPC campaign from performing optimally. Learn more about it in this post.

10. To Spy or Not to Spy: 3 Reasons Not to Ignore Your AdWords Competitors

Should you ignore your competitors and concentrate only on your business? The author shares his opinion of competitive intelligence being a great to be a step ahead from competitors. Know more in this post.