Master in AdWords with the useful articles that discuss scripts to identify landing page errors, google shopping insights, tips to set up your account, simplified AdWords guide. Also learn about Gmail ads, instill trust in your PPC marketing campaign, mobile user experience with ads and more.
Here’s the last week’s PPC articles collated for you:
1. AdWords Scripts: how to find landing page errors
With the holiday season approaching Jennifer Johnstone shares AdWords Script to automate URL checking process across your AdWords account. Know about how to implement it and things that you need to keep mind post that.
2. Your Guide To Setting Up Gmail Ads
Use Gmail Ads to reach out to 56% of the e-mail users who use Gmail as their provider.This post by Stephanie White elaborates about Gmail Ads, its components, bidding and CPA Goals. Read this post the know more.
3. 10 Things People Want To Know About AdWords, Direct From Google
This post is a recap of the session held during SMX East. The AdWords product managers discussed the queries of the attendees and columnist Matt Lawson elaborates on that.
4. Tips For Getting A New Google AdWords Account Off On The Right Foot
Michelle Cruz covers the basics of AdWords account setup and tips on accommodating the recent changes in the market. Here’s a 7 step checklist that you can refer to if you are about to start with AdWords.
Get in the heads of your audience and understand what connects with their needs says Joe Martinez. He shares the tactics to emphasize on trust in your PPC marketing campaign.
6. 7 PPC Tips Vital to Your Advertising Campaign
Many business owners aren’t that well versed about PPC tactics and juggle to understand what drives lead generation, conversion and revenue. Scott Lambert answers all these concerns in this post.
7. New Google Shopping Insights Tool – Treasure Or Time Waste
Carrie Albright discusses the recently launched Google Shopping Insight Tool, what is its intent, issues with it, the options she prefers and the tool that she likes the most. Here’s her experience about the tool that might help you in knowing how to utilize it.
8. Ad Blocking: Where Do We Go From Here? A PPC Agency View
Ad Blocking has been a matter of concern for businesses. With the launch of iOS 9 that allows developers to enable ad blocking possibilities, Pauline Jakober discusses the need for focus on mobile user experience with ads.
9. 3 Ways a Small Business Can Compete with the Big Guys in PPC
Here are the 3 SEM strategies that small businesses could adopt to yield great returns. Learn more about it in this post.
10. Google AdWords Made Simple: A Step-by-Step Guide
Neil Patel makes AdWords less complex with a descriptive insight into the little nuances of AdWords. He suggests some useful tips to make your account a successful one too. So, read this post and get going with AdWords if you haven’t yet.
Related Articles:
- Free AdWords Script to Analyze Quality Score in Detail
- Free AdWords Audit Report
- AdWords Script to Identify Duplicate Keywords, Including Close Variants
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