Bing shopping campaigns gets new features, avoid making the 5 mistakes in AdWords for a successful account performance, understand about Google’s customer match feature in AdWords and use audience insight optimally. All this and more covered in this week’s PPC News.
Here are the PPC articles assorted for your insight:
1. Bing Shopping Campaigns Get Several Pre-Holiday Updates
Ginny Marvin shares Bing’s new features for Shopping campaigns and products ads in this post. Now you can promote used and refurbished products and make use of mobile product ad inventory. Read to know more.
2. 14 Reasons Why You Should Be Running SEO & PPC Together
Marketers have long juggled deciding between SEO and PPC. Here’s a post that discusses how and why SEO and PPC run best hand-in-hand. Read this post to know the details.
3. 5 Scary AdWords Mistakes Keeping Me Up at Night
AdWords comes as a savior for businesses, but it brings along certain challenges too brought about by account managers handling the account. The author, Frederik Hyldig lists down the mistakes that need to be avoided to make for a successful AdWords Campaign.
4. How Facebook Advertising Performed vs. Google AdWords
About 28% of marketing budget is spent by businesses on social media advertising, says the author in this post. Further she compares the AdWords with Facebook Advertising with some case studies. Learn more.
5. Get To Know Your Audience Insights
In this post Rachael Law, guides marketers through AdWords audience insight into the user profile of remarketing audience. Here’s how it can be accessed and the use cases when you can apply the audience insight data. Learn more here.
6. AdWords Goes Dynamic: 4 Things You Don’t Have To Do Manually Anymore
AdWords has with time modified the way in which campaigns need to be managed. The time taking tasks have now been reduced to automated services that saves your time and effort. Erin Sagin, discusses the 4 things you no longer have to manage manually in AdWords.
7. How To Use The New Customer Match Feature For RLSA
Here’s a helpful post on the customer match feature for RLSA campaigns. Jacob Brown discusses the many ways to use this feature and how marketers can split up lists to advertise to their users.
8. Bring Your AdWords Campaigns Back from the Dead with Keyword Insertion
Keywords being an essential component of AdWords campaign need to be relevant to customer’s query. Here’s a descriptive post that talks about matching the ad and landing page with the keyword that your prospect is searching for. Read this post by Jenniffer Pepper.
9. AdWords Customer Match: Advertising To Your Email Database
Here’s another post on customer match discussed by Denis Doubovski. He discusses what this new feature is and how your email database can be put best in use. Get more details in this post.
10. Cross-device data now included in the Conversions column and integrated with automated bidding
AdWords changed the way cross conversion data can be viewed. Now the cross device conversion can be included in the Conversions column that already includes website sales, calls and app downloads. Read more about it in this post.
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