Welcome to this week’s PPC News recap! Understand changes in conversions, How to get PPC ad messaging right, Pay for conversion in Google display campaign, Google featured snippets updates and more.
Understand changes in conversions with explanations – When optimizing campaigns, it’s important to understand why your conversion volume may change. At times, it’s become difficult to diagnose this issue. To make this easier to understand, you can now request explanations for conversions in your Search campaigns.
Find relevant keywords faster and easier with refine keywords – To make it easier for you to find keyword ideas that fit with your new and existing campaigns, you can now refine keywords in Keyword Planner. Get more insight here.
Reach More of the Right Professionals at Scale with New Retargeting and Audience Network Tools – LinkedIn is introducing new capabilities to retarget by actions, as well as updates to the LinkedIn Audience Network, to help you scale engagement and consistently interact with the professionals you’re trying to reach. Learn more in this informative article.
How to Get Your PPC Ad Messaging Right – A good messaging which speaks directly to your target market and accurately represents your brand takes time and expertise to develop. How agencies do this? Pauline Jakober explains in this article.
Getting Started with Pay for Conversion Google Display Campaigns -Google Display campaigns helping you to reach a wider audience and build awareness about your product or service. Google has been working to roll out new targeting options to drive more conversions. Pay for Conversions is one of them.
What You Are Missing Out By Not Using Bing Advertising – Google Ads is quite popular among advertisers and because of that we often ignore the strength of Bing advertising. Learn here, how Microsoft helps to reach an audience that is not available on Google Ads at a cost-effective price.
Google Featured Snippets Update – Google announced an update to featured snippets. What is this update all about? Is this change happening to all the featured snippets? Do we need to know something else as well? Roger Montti answers all these questions and more in this blog post.
– Many people think that trying Facebook Ads is very easy to deal with but it is not true. Why? Ali Parmelee explains in this article.
Related Links
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.