Welcome to this week’s PPC News recap! Google’s new identity verification policy, The merger between Amazon’s Seller Central and Amazon Ad Console, Introducing call ads, with an optional website link, Google is making it free for merchants to sell on Google and more.
What’s new with Sponsored Display – Amazon is working continuously working to make its products more useful for the audiences. In this post, have a glimpse of some new features launched over the last few months to optimize your Sponsored Display campaigns.
Introducing multi-account Google Imports – Managing multiple accounts and keep them in sync through Google Import, can be quite difficult. Here we learn about an announcement that will enable us to do Google import from multiple accounts. Sachin Tayade sheds more light on this update.
Facebook pulls back on Campaign Budget Optimization mandate – To provide advertisers with flexibility and choice in their buying strategies, Facebook has decided not to go ahead with Campaign Budget Optimization (CBO) migration. Ginny Marvin shares more insight regarding this update in this blog post.
Seller Central and Amazon Ad Console are Merging -A new merger is coming between Amazon’s Seller Central and Amazon Ad Console where there will be two portals, and moving from the Seller Central portal to the Ad Console portal will require a new login. Ge more insight in this blog post.
How to Use Competitors’ Names in Google Ads – Bidding on competitors’ names and phrases is a topic of debate. Some legalities are also involved if one wishes to use it. Robert Brady helps to know Whether to do it and how we can do it, in this blog post.
Increasing transparency through advertiser identity verification – Google is committed to giving users transparency, choice, and control when it comes to the ads. Now, Google brings additional transparency by a new identity verification policy. Learn more about this here.
Introducing call ads, with an optional website link – It becomes difficult to manage call volume when your business is operating on limited hours. To overcome this, you can now include an optional “Visit website” link with your call-only ads. Susan Wenograd has shared more information regarding this feature in her searchenginejournal blog post.
It’s now free to sell on Google – With physical stores shuttered during coronavirus outbreak, digital commerce has become a lifeline for retailers. As many people are shopping online, it gives an opportunity for struggling businesses to reconnect with consumers. Keeping this in mind, Google is making it free for merchants to sell on Google. More insight here.
Do You Really Need to Translate Your Google Ads? -When you manage online advertising campaigns for companies with global reach, you think that is it really needed to translate your Google Ads into local languages? Pauline Jakober answers this question in this blog post.
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