Welcome to this week’s PPC News recap! Updated Quora Ads manager, Facebook’s initiative to support the global public health community by temporarily banning ads selling medical face masks, Google Ads has announced to waive the ad serving fees associated with their Google Ad Manager product, PPC town hall insights and more.
Ad creative editing available for Sponsored Brands – With Amazon’s new feature, you can change the products, headline, and logos in your live ad creative in Sponsored Brands campaigns. Get more insight here.
Say Hello to the Updated Quora Ads Manager – To improve your experience when advertising on Quora, the team has announced a new Quora Ads Manager design which makes it easier to navigate and manage your campaigns.
More Pinterest Partners than ever are ready to help you scale up your success – There are partners on Pinterest who make it easier to create Pins of every item in your catalog, measure how well you’re doing or help people buy products. This can help you achieve your business goal. Learn more in this informative blog post.
Native advertising strategies for unprecedented times – During this COVID-19 outbreak, online traffic for media sites has increased and it has led to positive results for Microsoft Audience Ads efficiency. This blog post helps you to consider a few points to strategize your native advertisements.
Quick Guide to Remove Masks from Catalogue -During this outbreak, Facebook has taken the steps to support the global public health community by temporarily banning ads selling medical face masks. Advertisers should stop all ads selling masks immediately, and also stop selling face masks in Dynamic Ads as well. Learn more here.
Google Waives Ad Serving Fees for News Publishers – To help during the COVID-19 crises, for the next 5 months, Google Ads has announced to waive the ad serving fees associated with their Google Ad Manager product. Susan Wenogard sheds more light on this announcement in this blog post.
6 Tips for Marketers to Improve Crisis Communication With Their Customers – During these critical times, strong crisis communication across social media marketing is essential. In this article, Ana Gotter explains specific strategies one can use to communicate and market effectively during a crisis without coming across as exploitative.
A simple script to compare search behavior before – and during – COVID-19 – With the economy in turmoil, it becomes difficult to spot changes in search behavior easily. A Google Ads script from Martin Roettgerding helps to create few charts to plots the percentages of your clicks and conversions about devices, weekdays and hours of the day.
PPC Town Hall: 9 Insights on Bid Management, Paid Social & More – This week, Frederick Vallaeys has moderated a panel that includes four top management people from different organizations to find out nine key insights on bid management in dynamic environments which every agency, advertiser, and consultant can act on.
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