Weekly PPC News - Microsoft Audience Ads Campaign, Amazon's Product Targeting Feature

Posted April 6th, 2020 by Amita & filed under PPC Roundup.

Welcome to this week’s PPC News recap! Amazon’s new product targeting feature, Google Ads announcement to give ad credits to small and medium-sized businesses, Google ended its short-lived test of monthly ad budgets and more.

Product targeting available for US sellers on Sponsored Display – With Amazon’s new product targeting feature, US sellers can promote product discovery with ads that reach potential shoppers and access more campaign controls and reporting metrics.

Setting up a Microsoft Audience ads campaign – Microsoft Audience Ads is the native ad platform within Microsoft Ads that allows PPC advertisers to expand their reach. In this blog post, Joe Martinez explains how to set up a Microsoft Audience Ad campaign and some unique targeting features that no other native ad platform can offer.

Google Ads Announces $340M in Ad Credits for Small and Medium-sized Business – Google Ads has announced that it will give ad credits to small and medium-sized businesses (SMBs) to help alleviate the impact of the coronavirus outbreak. Pauline Jakober helps to know more about this program in this article.

Close Variants Are Like Click Fraud – Here’s Why – Click fraud is the practice where clicking on paid search ads is done intentionally to run up advertiser costs or drive profits for content sites. Melissa Mackey compares close variants with click fraud. Why? Learn in this blog post.

Optimizing Your Google Shopping Feed in 2020 – In this machine learning era where Amazon and eBay have dominated the market, we might get disheartened to see no hope for our brand. This article gives us a few techniques and practices to optimize your shopping feed in order to help improve your presence.

Google Ads ends monthly campaign budget test – Google has ended its short-lived test of monthly ad budgets and it will no longer be available as of April 2020. More insight by Ginny Marvin in this blog post.

Why the coronavirus (COVID-19) crisis might be the best time to start with Facebook ads [Interview] – As COVID-19 continues to affect our daily lives, paid ads on social media platforms, are suddenly coming at a steep discount. In this article, Facebook expert Ali Parmelee has explained why this might be the perfect time to get started with social media advertising.

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