Weekly PPC News - Strategies for Unusual Times, Navigating Campaigns Through COVID-19

Posted March 30th, 2020 by Amita & filed under PPC Roundup.

Welcome to this week’s PPC News recap! Some considerations to evaluate ads and adapt to dynamic market conditions, Microsoft strategies for unprecedented times, How to cut PPC cost during uncertain times, 6 reasons to run responsive display ads and more.

Get better App campaigns creative insights with new asset reporting features – Google is rolling out four new asset reporting updates for App campaigns to provide you more helpful, detailed and actionable insights.

Find more cross-account insights with Report Editor – To save time and to analyze your data across accounts in real-time and identify cross-account patterns without leaving Google Ads, use report editor to report across 200 accounts directly.

Strategies for unprecedented times – Flexibility to adjust the strategies as per the consumer’s behavior is important during this current time. Christi Olson explains a few strategic approaches in this article to analyze changing consumer behavior.

How to Cut PPC Cost During Uncertain Times – In this current situation, strategic decisions need to be taken by businesses with regards to spending and avoid any wastage. This article discusses some of the action steps to take as a result of noticeable change and impact in overall campaign performance.

How to Create LinkedIn Sponsored Content Ads: A Walkthrough – An informative blog post by AJ Wilcox explaining why LinkedIn sponsored content ads are perfect for your first campaign. You will also discover valuable tips for audience targeting, choosing a bid amount, and customizing ad creative and copy.

COVID-19 Fallout: Key Performance Shifts Across Google, Facebook and Amazon Ads – A brief post by Andy Taylor explaining the impact on advertising across Google, Facebook and Amazon platforms caused by Corona outbreak.

More Free Stuff: The ZATO Microsoft Ads In-Market Audience List – Kirk Williams has released a free Microsoft Ads Audience Targeting list which has a neat, clean, and organized approach and this post explain how you can use the list.

6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To) – Responsive display ads have been the default ad type for the GDN since 2016 and a way to potentially fill more ad placements. In this blog post, Pauline Jakober explains six reasons why you and your clients might want to use them.

Navigating your campaigns through COVID-19 – As we face the global crises together, it is important to evaluate the campaigns. Google has given some consideration to evaluate your ads and adapt to dynamic market conditions.

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