Welcome to this week’s PPC News recap! Availability of Maximize conversions and Maximize conversion value, Deadline extended to adopt parallel tracking for video campaigns, Availability of Amazon Product Video Metrics for Vendors and Sellers, Google Ads script to automate removing the locations from keywords within Google Sheets and more.
Use Maximize conversions and Maximize conversion value with portfolio bid strategies – To make it easier to use Smart Bidding with Search campaigns, Maximize conversions and Maximize conversion value are now both available to use with portfolios. Get more insight here.
Deadline extended to adopt parallel tracking for Video campaigns – Given recent global events, the deadline to adopt parallel tracking for video campaigns has been extended to June 15, 2020.
Preventing App engagement campaigns for prohibited apps – Currently, Google Ads API allows you to create App engagement campaigns for any category of app. But starting on April 1, 2020, the creation of new App engagement campaigns for apps will be prevented in prohibited categories. Learn more in this informative blog post.
How the Coronavirus (COVID-19) Pandemic Is Affecting Small Businesses & Marketers – As the COVID-19 outbreak is affecting everyone globally, this blog post shares some guidelines for customers and small businesses that may be experiencing shifts in their business.
Free Access: Coronavirus Placement Exclusion List for Google Ads – A blog post by Kirk Williams sharing a placement list from ZATO clients of various news organizations websites to exclude as increasing Covid-19 Pandemic gave them the sense to cease marketing to these unique web pages where people seek out information about the pandemic.
Amazon Product Video Metrics Now Available to Vendors and Sellers – Why access to metrics for videos is a pretty big deal for both Vendors and Sellers? Tara Johnson explains the same in this informative blog post.
Advanced Google Ads script removes locations from keywords – When working with location-based keywords, the most tedious task is removing the individual locations from the keywords at-scale. Learn about a Google Ads script by Wesley Parker to automate removing the locations from keywords within Google Sheets.
Do You Really Need to Translate Your Google Ads? – While advertising campaigns for companies with global reach, we often think if it is required to translate the Google Ads into local languages? Pauline Jakober sheds more light on this question in this blog post.
Related Links
- How to Use Ad Performance Report from Karooya’s Dashboard
- How To Add Structured Snippet Extension To Your Google Ads Account?
- Google Ads Keyword Match Type Best Practices
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