Google announced new enhancements in Ad Customizers and optimized the way negative keywords can now be viewed. Amazon launched new features under the Amazon Sponsor Product, the difference advertising mediums your business should explore, recap of the SMX East session on topping with your seasonal SEM campaigns and more.
Weekly PPC News brings all that happened in the PPC space, the last week
1. Amazon Sponsored Products Introduces New Features
Third party sellers can leverage their selling strategy with the newly introduced features under the Amazon Sponsored Product. These features are namely, bulk uploads, advanced keyword match type and negative keywords. Know more about it in this post by Tara Johnson.
2. Campaign Tracking Without Going Crazy: Keeping Order in AdWords Optimization
Anthony Coraggio shares a quick actionable guide to help businesses keep their AdWords account in order and also to simultaneously track your campaign performance. Read to know more.
3. 6 Landing Page Design Trends That Will Help Increase Your PPC Conversions
The author suggests those 6 elements that you can incorporate in your landing page variations and run tests to determine which design generates the desired results.
4. Taking PPC to The Next Level by Staying Flexible
The different advertising medium can give a lift to your PPC strategy. Here are some of the advertising mediums that you must explore and adapt to gain cost effective click through’s. The author suggests trying mobile advertising and social media advertising which has evolved. Learn more here
5. Major AdWords Mistakes and How to Prevent Them
David Szetela along with Mona Elesseily discussed the common mistakes made in AdWords during their session at the Pubcon Las Vegas. So, if you are making any of these mistakes, the PPC pros also help with the trick with which you can prevent them.
6. AdWords Geo Customizers Can Cut Your CPA in Half – Here’s How
Having come out of beta, Geo customizers, advertisers can dynamically update their ads to include geo specific information tailored to a user’s location or location of interest. Nic D’Amato shares how you can go about creating your first Geo Ad Customizers.
7. 3 Experts Share Their Secrets For PPC Success During The Holidays
Fredrick Vallaeys shares the recap of the SMX East session in which experts discussed and advised advertisers on how to get the most of the the seasonal SEM campaigns. Have a look at the details of the session here.
8. Dynamically customize your ads for locations using ad customizers
Here’s the announcement made by google on enhancing Ad Customizers with ad text based on the location from where the user is searching for your business. Know how it is effective in helping you connect with your customers.
9. Find your Search terms and negative keywords faster on the Keywords tab
Now you can easily search for negative keywords from the keywords tab. Meant with the intent to better manage keywords and access insights, advertisers are sure to be delighted with this improvement.
Discover the top products that aren’t being offered by you in GMC and benchmark selling prices for these products. This information can in turn be useful in identifying brands and products that you must add in your assortment. Learn more about this here.
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