Weekly PPC News - New Innovations In Google's Display Network

Posted October 5th, 2015 by Kirti & filed under PPC Roundup.

Here’s a recap of the all that happened in the PPC landscape last week. Google announced new innovations in GDN, understand how to use negative keyword list effectively, get a sneak peek into the SMX East session titled ‘Winning at mobile PPC’, convincing reasons to get going with mobile PPC ads. All this and more covered in this week’s PPC News.

If you missed all that happened last week, here are the curated PPC articles for you:

1. How I Saved $1M Using Negative Keyword Lists

Columnist Carrie Albright clears doubt about the effectiveness of Negative Keyword Lists. Here are answers to the questions that will put the confusion to rest. Take advantage of the Negative Keywords List to drive your focus on other performance oriented tasks.

2. How to Use PPC Advertising to Diversify Your Traffic and Protect Your Business

The top 3 paid ad spots on Google results get 41% of the clicks on the page? states Neil Patel. In his recent post he discusses how PPC can drive business and is a great tool to diversify your traffic. Read this post to learn more.

3. 11 Remarketing Facts to Make You Rethink Your Entire PPC Strategy

If you haven’t yet tried Remarketing or it simply give you the creeps, then this post will convince you to give remarketing a try. Larry Kim puts across 11 facts about remarketing that will make you believe how essential it is for your PPC campaign. Read this post to know more.

4. How to Use AdWords Ad Customizers [PPC]

Ad Customizers lets you are able to tailor your ads according to what products the customer is interested in, the device on which they are browsing etc. Here’s the step by step guide on how to set up ad customizers and how to scale your campaigns with it. Learn the details in this post by Mark Runyon.

5. How to Find Keyword Inspiration for Your PPC Campaign

It is critical to pick the right set of keywords for your campaign. This post covers the things to keep in mind while researching for keywords. It also helps with the ready-to-use tools that makes finding keywords simpler. So, go ahead and get ideas on choosing and targeting high-end keywords.

6. Winning at Mobile PPC Advertising – SMX Liveblog

Here’s a look at the session on Mobile PPC by speakers Aaron Levy, Amy Bishop and John Busby during SMX East. Get expert insight from the experts on how to track mobile ads, know your mobile audience and how to target optimally. Learn the details of this session in this post.

7. How To Resolve Issues With Flexible Bid Strategies In AdWords

Columnist Christi Olson discusses why flexible bid strategies matter and how it can be accessed in AdWords. She further elaborates on the various statuses of bid strategy and suggests some troubleshooting tips. Get more insight on how to check your bidding strategies, in this post.

8. Enhancing the Google Display Network with new innovations

Google, last week, announced some major developments in their Display Network. These changes will let you understand your customer better, make your display ads more viewable and ensuring impact with enhancements in the dynamic remarketing ads. Lear more about all these features here.

9. The Best 5 Ad Tests You Should Try in Your AdWords Campaigns

Here’s a video that takes you through the most essential component of your AdWords Campaign – ads. As is known, for an optimal campaign you must run ad tests to understand which ad excels than the rest. Watch this video tutorial along with the helpful transcription to learn more about it.

10. 5 Charts That Prove You Should Be Running Mobile PPC Ads

If you haven’t tried mobile PPC ads then this post by Erin Sagin tells how much your business is missing. She backs up her claim with data and information that suggests businesses to revisit their mobile strategy. Know more about it in this post.