Here is the screencap of this week’s PPCChat discussion where host Julie F Bacchini sought experts’ views on AI and the PPC industry in 2025, What will 2025 look like for the economy and business? and more
Read more »In this week’s PPCChat session, host Julie F Bacchini asked experts how they identify wasted spend in their accounts, what actions PPC professionals are taking to reduce it, what platforms could do to help address wasted spend, and more.
Read more »In this post, we dive into how to effectively use keywords and search terms when promoting Amazon products with Google Ads. Keywords are essential for targeting the right audience, driving relevant traffic, and maximizing ad performance. Here’s a comprehensive guide to optimizing keywords and search terms in your Google Ads campaign for Amazon products.
Read more »Amazon PPC data can be used by sellers to promote their products on Amazon platform. This data can give you insight into ad’s performance and allow sellers to make informed decisions to improve their ad campaign and product listing.
Read more »In this week’s PPCChat session, host Julie F Bacchini invited experts to share their views on ethical marketing, discuss tactics that PPC professionals consider unethical, explore whether ad platforms influence ethical versus unethical behavior, and consider if anything can be done to make the world more ethical.
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