Significant changes have occurred in the social media landscape recently, making brand-building through these channels more challenging. How are experts using channels to build their brand and/or find business? Have the recent shifts in social media impacted their strategies for 2025? What are their main priorities for brand development? These and more were discussed by host Julie F Bacchini during this week’s PPCChat session.
Read more »During this week’s PPCChat session, host Julie F Bacchini sought experts’ views about recent changes to Meta announced by Mark Zuckerberg. Here is the recap of the entire discussion.
Read more »Research in PPC is crucial. Do PPCers use any tools to do the research? What challenges do they face while doing the research? These and other questions were answered during this week’s PPCChat session, which was hosted by Sarah Stemen.
Read more »Staying ahead requires innovative tools and strategies in the rapidly evolving digital advertising landscape. Google Ads, the cornerstone of many businesses’ marketing efforts, continues leading the way with transformative updates and features in 2024.
Read more »In response to the court’s ruling that some of its agreements violated Section 2 of the Sherman Act, Google has submitted a Proposed Final Judgment (PFJ) to address the issues raised. While Google respectfully disagrees with the liability determination, it acknowledges the need for adjustments to ensure compliance with antitrust laws.
Read more »
