Host Julie F Bacchini and special guest Jyll Saskin Gales discussed Google Ads retargeting during this week’s PPCChat session, including what experts find most challenging, whether it’s better to set up retargeting with Google Analytics or the Google tag, the top dos and don’ts for effective retargeting, and more.
Read more »Continuing our series on running Google Ads for Amazon products, we’ve covered campaign structure, keywords, ad copies, and bidding strategies. Now, it’s time to dive into a crucial aspect of campaign optimization—setting up tracking templates. Tracking templates are essential for capturing valuable data that helps you measure the effectiveness of your Google Ads campaigns driving traffic to your Amazon products.
Read more »As global markets crash and trade wars intensify, marketing is feeling the impact. Host Julie F. Bacchini turned to the experts to find out how this economic turmoil is affecting them. Are they preparing to navigate these global challenges? and more
Read more »Want to stay up to date with the latest in PPC? Look no further! Here’s a roundup of the latest announcements and feature updates making waves among industry experts.
Read more »Understanding search terms is crucial for optimizing your Microsoft Ads (formerly Bing Ads) campaigns. The right approach helps you refine targeting, uncover high-performing keywords, and eliminate wasted ad spend. In this guide, we’ll consolidate key insights from multiple strategies to help you maximize search term analysis in 2025.
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